In 1977, Dan Poresky began a journey guided by a vision of serving customers in a way that wasn't common at the time. He was intent on offering a wide selection, competitive prices, and most of all– superior customer service. Dan's focus (pun intended) was to treat every customer as unique and work with them to find the best solution. People were often surprised when Dan would suggest a new or gently used item that was well under their budget. He wasn't out to make the most dollars possible from every customer, but to build an enduring relationship built on trust and confidence.

Over the years Dan's Camera City won the Reader's Choice, Who's Who, Best of the Valley, and most every other award in the region for a camera store- not because his goal was to win awards, but because he was continually improving his offerings and he remained dedicated to providing a better buying experience. Now, here at our 40th year, I'm proud of how Dan's Camera City continues to carry on Dan Poresky's vision. "What would Dan do?" is a phrase still heard, even after his retirement over 13 years ago. He was demanding yet fair, and he invested heavily in mentoring his staff to bring out all of their talents and capabilities.

Even with all of his other tasks, Dan always was involved in the local community. Today, when he could easily spend his time in warmer climates, Dan continues to work with local organizations for the benefit of those less fortunate. He is a great example of excellent corporate citizenship, and we strive to continue that lead.

As we enter the holidays of 2017 and look forward to 2018, Kevin and I hope you realize your goals as well as Dan did. May your hard work, determination, and compassion for others lead you where you wish to be!