New & Just Announced: Preorder the latest gear
New gear from Tamron
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Tamron 18-300mm F3.5-6.3 for Canon RF (APS-C)
Now available for Canon! The greatest feature of this lens is the world's first 16.6x zoom ratio as an APS-C size mirrorless compatible lens. It also has a very compact design, only weighs about 22 ounces, and has excellent close-up shooting capabilities too, focusing down to 2:1 magnification at 18mm.
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Tamron 18-300mm F3.5-6.3 for Nikon Z (APS-C)
Now available for Nikon! The greatest feature of this lens is the world's first 16.6x zoom ratio as an APS-C size mirrorless compatible lens. It also has a very compact design, only weighs about 22 ounces, and has excellent close-up shooting capabilities too, focusing down to 2:1 magnification at 18mm.
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16-30mm F/2.8 Di III VXD G2 for Sony E-mount and Nikon Z Mount
Next-generation ultra wide-angle zoom that expands on the success of the 17-28mm F2.8. With a broader 16-30mm range, this compact, lightweight lens delivers outstanding image quality, faster autofocus, and enhanced handling. It supports the TAMRON Lens Utility™ for customizable functions tailored to both photo and video needs.
Completing TAMRON's fast G2 trinity alongside the 28-75mm and 70-180mm G2 lenses, it offers seamless coverage from 16mm to 180mm -ideal for professionals and enthusiasts alike.
New gear from Canon
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Canon EOS R100 kit with RF-S 18-45mm and RF 75-300mm F4-5.6 lenses
Experience the fun of RF mount content creation with the smallest and lightest EOS R series camera1, the Canon EOS R100. Excellent still-image capabilities start with its 24.1 Megapixel APS-C size CMOS Image sensor and DIGIC 8 processor, along with Dual Pixel CMOS AF with the ability to detect human faces and focus on their eyes. The EOS R100 also can record Full HD video at up to 60 frames per second, and detailed, high-res 4K from the central area of the sensor at 24 frames per second.
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Canon RF 75-300mm f/4-5.6
The Canon RF 75-300mm f/4-5.6 brings approachability to zoom shooting. An impressive zoom range of 75-300mm (35mm equivalent Approx. 120-480mm with an APS-C camera) allows you to bring your subject close when you can’t get closer to them, like when watching sports or photographing wildlife. The lens itself is portable and lightweight for a zoom lens of this range making it easy to bring with you on your adventures. For a professional look to your images, nothing matches the compression and bokeh you get from a long zoom lens.
Preorder gear from Fujifilm
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Fujifilm X Half
Make time for your photography with X half – a camera dedicated to distraction-free creativity.
A default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.
Alongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters.
It’s never been easier to make your mark on every frame.
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Fujifilm X100 VIList Item 1
The latest iteration of the X100 family features a new 40 Megapixel X-Trans 5 sensor, 6 stops of In-Body Image Stabilization (IBIS), subject detection autofocus with improved AF tracking, 6.2K/30p 4:2:2 10-Bit internal video recording, and a host of other new features, all inside the classic, tactile dial-based design that's made the X100 series a favorite of photographers all over the world.
New gear from OM System (Olympus)
None right now, but when new stuff is announced we'll post it here!
New gear from Nikon
None right now, but when new stuff is announced we'll post it here!
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New gear from Sigma
None right now, but when new stuff is announced we'll post it here!
New gear from Laowa
None right now, but when new stuff is announced we'll post it here!