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Make time for your photography with X half – a camera dedicated to distraction-free creativity.

A default vertical format, 2-in-1 imagery, and Fujifilm’s legendary color reproduction all in a compact body, X half combines a classic image-making experience with a fresh way to share your vision.

Alongside Fujifilm’s unique Film Simulation modes, X half adds new creative opportunities with film-inspired filters.

It’s never been easier to make your mark on every frame.

The latest iteration of the X100 family features a new 40 Megapixel X-Trans 5 sensor, 6 stops of In-Body Image Stabilization (IBIS), subject detection autofocus with improved AF tracking, 6.2K/30p 4:2:2 10-Bit internal video recording, and a host of other new features, all inside the classic, tactile dial-based design that's made the X100 series a favorite of photographers all over the world.