Sony Sales Event

Focus on a new resolution

3 great ways to save during this exclusive event. Take advantage of all 3 offers for maximum savings.

sony full frame cameras
Save up to $500

on select full-frame Sony A series cameras.

See camera savings

sony accessories
Save up to $150

on over 50 lenses and accessories.

See the full list

sony trade up
Get up to a $500 bonus

when you trade in your camera toward select full-frame Sony A series cameras.

Get program details


sony authorized dealer

Offers valid 2/4/18 — 3/31/18

© 2018 Sony Electronics Inc. All rights reserved. Sony, its logo and the Sony A logo are trademarks of Sony Corporation. Sony is not responsible for photographic, typographic or system errors. Participating Sony Authorized Dealers will add a discount as speci ed herein to consumers who trade-in one (1) digital interchangeable lens camera or lens to purchase one (1) select new models listed herein, usable at the time of Final Checkout or at the cash register. Dealer determines the trade-in amount at its sole discretion and Dealer’s trade-in amount may vary according to condition and age of the trade-in. The discount amount is not a cash equivalent, may not be redeemed for cash, and is available only for the purchase of a new Sony item listed here-in at the time of trade-in. The discount to the customer is forfeited if the new model listed herein is returned for any reason or cause whatsoever. The traded-in/used product must be surrendered at time of trade-in (for e-commerce execution, physical receipt by the dealer or noti cation from carrier is considered an act of surrender). Multiple discounts cannot be combined and applied to the purchase of any one item.