Outstanding imaging capability and high-speed performance contained in a compact body.
Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
at Dan’s: $1999.99
100 – 51,200 ISO
Expandable to 204,800
4K HDR Video
Preorder the Sony Alpha A7 III with a 100% refundable deposit
Sony Alpha A7 III Body
includes: Sony Alpha a7 III Mirrorless Digital Camera (Body Only), NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh), AC Adapter, Micro-USB Cable, ALC-B1EM Body Cap for E-Mount Cameras, Accessory Shoe Cap, Eyepiece Cap, Shoulder Strap, Limited 1-Year Warranty
at Dan’s: $1999.99
$100 Preorder Deposit
Dramatically enhanced image quality
The α7 III features a new version of the 24.2-megapixel Exmor R™ CMOS sensor (featuring a back-illuminated structure) paired with an evolved image processor for stunning processing speed. Together, they deliver up to 1.5-stop improvement in High-ISO image quality, wider dynamic range, and more accurate color reproduction straight out of the camera.
High-resolution 4K HDR
The α7 III records stunning 4K video through 2.4× higher oversampling, minimizing moiré and jaggies. It also features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow for true-to-life colors with minimized black-crush or blown highlights that can deteriorate gradation and details, without color grading.
4D FOCUS: Stunningly wide coverage & tracking performance
693. Remarkable number of phase-detection AF points
The phase-detection points on the surface of an image sensor — 693 AF points — covers approximately 93% of the image area. High-precision performance assures your focus on subjects.
Reliable subject tracking in motion. Uninterrupted AF and optimized AF algorithm dramatically enhance AF accuracy and tracking. Even during shutter release, constantly activated AF lets you continue tracking random subject motion.
No noise distraction
An electronic shutter allows silent shooting without mechanical mirror and shutter noise, with focus tracking, at 10fps. It’s ideal for sports and subjects that demand quiet operation, greatly expanding camera versatility.
5-axis image stabilization
Spend less time anchored to a tripod! New body-integrated 5-axis image stabilization unit offers a 5.0-stop shutter speed advantage. The live-view monitor image is also stabilized, so you can compose images easily even when shooting a fast-moving subject. (1) Yaw (2) Pitch (3) Roll
Subtle gradation from shadow to highlight
The a7 III boasts a class-leading 15 stops of dynamic range in RAW files, capturing a greater range of light and dark tones in all of your photos. This is especially beneficial for higher contrast landscapes and portraits. The final image can be much more similar to what your eyes see with less blown out highlights or featureless shadows with more vibrant, accurate colors.