sony a7 III 6c

Outstanding imaging capability and high-speed performance contained in a compact body.

Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

at Dan’s: $1999.99

  • Full Frame


  • 24.2


  • 10 FPS

    Continuous Shooting

  • 100 – 51,200 ISO

    Expandable to 204,800

  • 4K HDR Video


Preorder the Sony Alpha A7 III with a 100% refundable deposit

 Sony Alpha A7 III Body

includes: Sony Alpha a7 III Mirrorless Digital Camera (Body Only), NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh), AC Adapter, Micro-USB Cable, ALC-B1EM Body Cap for E-Mount Cameras, Accessory Shoe Cap, Eyepiece Cap, Shoulder Strap, Limited 1-Year Warranty

at Dan’s: $1999.99

sony a7 III body only$100 Preorder Deposit

Dramatically enhanced image quality

sony a7iii lowlight

The α7 III features a new version of the 24.2-megapixel Exmor R™ CMOS sensor (featuring a back-illuminated structure) paired with an evolved image processor for stunning processing speed. Together, they deliver up to 1.5-stop improvement in High-ISO image quality, wider dynamic range, and more accurate color reproduction straight out of the camera.


High-resolution 4K HDR

sony a7iii 4kvideo

The α7 III records stunning 4K video through 2.4× higher oversampling, minimizing moiré and jaggies. It also features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow for true-to-life colors with minimized black-crush or blown highlights that can deteriorate gradation and details, without color grading.


4D FOCUS: Stunningly wide coverage & tracking performance

sony a9 af points

693. Remarkable number of phase-detection AF points
The phase-detection points on the surface of an image sensor — 693 AF points — covers approximately 93% of the image area. High-precision performance assures your focus on subjects.

Reliable subject tracking in motion. Uninterrupted AF and optimized AF algorithm dramatically enhance AF accuracy and tracking. Even during shutter release, constantly activated AF lets you continue tracking random subject motion.

No noise distraction

sony a9 silent shutter

An electronic shutter allows silent shooting without mechanical mirror and shutter noise, with focus tracking, at 10fps. It’s ideal for sports and subjects that demand quiet operation, greatly expanding camera versatility.

5-axis image stabilization

sony a9 5axis

Spend less time anchored to a tripod! New body-integrated 5-axis image stabilization unit offers a 5.0-stop shutter speed advantage. The live-view monitor image is also stabilized, so you can compose images easily even when shooting a fast-moving subject. (1) Yaw (2) Pitch (3) Roll

Subtle gradation from shadow to highlight

The a7 III boasts a class-leading 15 stops of dynamic range in RAW files, capturing a greater range of light and dark tones in all of your photos. This is especially beneficial for higher contrast landscapes and portraits. The final image can be much more similar to what your eyes see with less blown out highlights or featureless shadows with more vibrant, accurate colors.

sony a7 III dynamic range