World's first flash equipped with auto intelligent bounce!

The ground-breaking Speedlite 470EX-AI, the world’s first flash with an AI (Auto Intelligent) Bounce function*, can select and maintain the ideal bounce flash angle and settings, automatically swiveling the flash head into place to help easily create gorgeous lighting effects.

Combined with a number of powerful and versatile features, the Speedlite 470EX-AI is an innovative, well-rounded performer. It just might change the way you think about flash photography!

at Dan’s: $399.99

Preorder the Canon 470EX-AI Speedlite with a 100% refundable deposit

 Canon 470EX-AI Speedlite

includes: Canon Speedlite 470EX-AI, SBA-E4 Bounce Adapter, Stand, Speedlite Soft Case, Limited 1-Year Warranty

at Dan’s: $399.99

canon speedlite 470ex ai 3c$100 Preorder Deposit

Take hold of the beauty of bounce flash photography

canon speedlite 470EX AI

Bounce flash photography may be difficult to master, but the Speedlite 470EX-AI takes the guesswork out with its incredible AI Bounce function*. By calculating the optimal bounce angle and moving itself into place, the Speedlite 470EX-AI can determine both the appropriate camera exposure and flash output for beautiful and natural photography.

The bounce settings you’ve selected can also be automatically maintained when switching from horizontal to vertically oriented compositions, helping you stay ready for the ideal shot.


An all-around flash performer

  • Maximum Guide Number of 47 (154 ft./47m)
  • Wide Zoom Range of 24–105mm
  • AF Assist Beam for Low-light Focusing
  • Flexible and wide bounce angle range of up to 120° upward and 180° horizontally.
  • Wireless Receiver Function


In addition to its ground-breaking AI Bounce feature, the Speedlite 470EX-AI is a remarkably agile and high-performing flash. From its powerful light output to its AF assist beam for low-light focusing, the Speedlite 470EX-AI is equipped with numerous features for versatile flash photography.