Dan's Camera City Named "Dealer of the Year" by PTN Magazine

Pennsylvania-based photo retailer honored
for innovative approach to selling

Melville, NY (September 3, 2002) - PTN (Photo Trade News), the business news publication for the imaging retailer, announced today that Pennsylvania-based photo retailer Dan's Camera City in Allentown has been chosen as its 2002 Dealer of the Year. The honor is bestowed annually on a retailer that offers an innovative approach to doing business. Dan's Camera City, owned and operated by Dan Poresky, is currently celebrating its 25th year and is the largest single-location camera store in Pennsylvania, serving over 400 customers daily. As part of its unique approach to customer service, Dan's Camera City's staff members undergo rigorous daily training that provides them with expert knowledge in both digital and traditional photography. New technology, equipment and imaging services are cascading into the marketplace. At Dan's, change is the norm. Systems for anticipating and incorporating change are well honed and involve the entire staff.

"Dan's Camera City has stayed in the forefront by changing as the industry has evolved while never forgetting that selling begins and ends with customer service," says PTN Editor Dan Havlik. "Digital photo technology did not gradually grow into the photo market, it exploded onto the scene and continues to grow both in terms of technology and consumer participation. Dan's is an example to all industries of how businesses must keep focused on trends, educate themselves in new business opportunities while still treating their customers as if they're one of the family."

Dan's Camera City offers online support at www.danscamera.com, email newsletters, coupon links, e-commerce for digital cameras and tips for taking better pictures. The site also allows its digital customers to directly upload their digital images & order photos online.

"PTN's Dealer of the Year Award is presented to one of the best retailers that embodies the spirit of the photo industry and has participated in its growth," says Kathy Schneider, group publisher of the Cygnus Imaging Group that also includes Studio Photography & Design, Photographic Processing and Digital Imaging. "Dan's Camera City is a notable addition to this elite group and well-deserving of this honor."

"The December issue of PTN will feature Dan's Camera City as the 2002 Dealer of the Year," says PTN Associate Publisher, Liz Hildenbrand. "We look forward to presenting this prestigious award to Dan Poresky, owner of Dan's Camera City, at a reception to be held at the PMA Show on March 2, 2003."

"Ours is a very special industry, always in demand, always in style and always exciting," says Poresky. "We always have the latest gadgetry to add fun and value to the best moments of people's lives. Everybody knows pictures are important, the better the pictures, the better the memories. From the first day we opened in 1977, our goal has been to help people get better pictures. As we say in our mission statement - 'Our success is measured by the degree of delight and duration of relationship of our customers and staff with Dan's Camera City.' Staying true to these values continues to serve us well. On behalf of our staff and our customers, I thank PTN for honoring our success and our way of doing business. And I thank the entire photo industry for its innovations and support that, for generations, has kept picture taking the world's number one family hobby."

PTN is the business news publication for the imaging industry, providing in-depth news coverage, new product information, market analysis and educational features. The magazine reaches 12,500 imaging industry retailers through the photo specialty, minilab, drug store, consumer electronic and mass merchant channels. Established in 1936, PTN is the only BPA audited news publication for the imaging retailer, delivering the most editorial on kiosks, digital cameras, demographic retail marketing and Infoimaging trends. With established credentials and industry expertise, PTN has built a quality reputation in the trade by providing turnkey editorial solutions and advertorial opportunities for major industry suppliers. For more information, log onto www.PTNonline.com. PTN and PTNonline.com are properties of Cygnus Business Media, a CommerceConnect Media Company. Log onto CygnusB2B.com to learn more about the quality products and services Cygnus has to offer in your market.