Shop with the experts.

We have the area’s best selection, a staff of certified experts, and competitive pricing so you get the best deal. We’ll be here for you after the sale, so you’ll get the most enjoyment from your new camera.

What's New

gopro hero4 silver

GoPro HERO4 Silver

Pro-quality capture. Touch-display convenience.
Features 1080p60 and 720p120 video, 12MP photos up to 30 frames per second, built-in Wi-Fi and Bluetooth, and Protune™ for photos and video. Waterproof to 131 ft. (40m).

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gopro hero4 black

GoPro HERO4 Black

2× the performance, yet again. Simply the best.
Features 4K30, 2.7K50 and 1080p120 video, 12MP photos up to 30 frames per second, built-in Wi-Fi and Bluetooth, and Protune™ for photos and video. Waterproof to 131 ft. (40m).

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Now in stock: LYTRO ILLUM

Introducing Lytro Illum, the first high-end camera that harnesses the power of light field - capturing the direction, color and brightness of the rays of light within the frame. That means the ability to explore your pictures from different perspectives, focal points and dimensions.

Learn more »

 

Lytro Illium

New: Olympus M.ZUIKO 40-150mm f/2.8 PRO

The new M.ZUIKO 40-150mm f/2.8 PRO is a compact, full-featured zoom that sports premium metal construction and professional-quality lens elements. It’s lightweight and fully sealed for weather protection, delivers super-sharp edge-to-edge image quality, and boasts the world’s first Dual VCM autofocus mechanism.

Learn more & preorder now »

 

Olympus M.Zuiko 40-150mm f/2.8 PRO lens


Why shop at Dan's?

Price Match Plus+

Competitive Pricing + Outstanding Service. Find a lower price on a camera? Let us know! Dan's will match pricing on cameras that are in-stock, identical items, at authorized resellers. Valid on prior sales within 14 days of purchase, manufacturer rebates may be excluded.

Dan's Bonus Pack

Free stuff and big savings with every camera purchase!

  • Photography Books & DVDs - Buy one, get one 50% Off
  • $10 Off Promaster Flash
  • Photo Class Tickets - Buy one, get one free
  • $10 Off Promaster Digital Filter
  • $10 Off Any One Photo Class
  • $10 Off Promaster Tripod
  • 25 Free While You Wait Prints
  • $10 Off Video to DVD
  • Free Coffee Table Photo Book
  • 25% Off Your Entire Custom Frame Order
  • Free Collage Poster
  • $6 Off Playing Cards
  • $20 Off Gallery Wrap Canvas Print
  • $10 Off Photo Restoration
  • 30% Off Shoebox Photo Archiving
  • $20 Off Photo Blankets
  • $6 Off Pop Art Print